According to a new market research report published by Credence
Research “Set-top Boxes (Cable Television STB, Satellite Television STB, IPTV
STB and Hybrid STB) Market - Growth, Share, Opportunities, Competitive Analysis
and Forecast 2015 - 2022”, the set-top boxes market is projected to expand
majorly due to digital switchover of television service worldwide. With most of
the countries globally setting deadlines to achieve 100% digital television
transition, market is expected to register strong growth in the near future.
The set-top box is among the prime components of the digital
television ecosystem. It refers to a receiving device used to convert the
received content to a format compatible with the user’s television. Due to
increasing shift towards digital television, the market for set-top boxes has
witnessed paradigm shift in the last few years. Moreover, with widespread
digital television transition worldwide, the market is projected to rise
significantly in the coming years. Apart from the digital television
transition, the market is strongly driven by the rising advancements in the
television broadcasting. The introduction of high definition (HD) and
ultra-high definition (UHD) television channels has led to a promising
replacement trend in the market. Most of the subscribers worldwide are now
shifting towards HD and UHD subscription resulting into continued demand for
STBs.
The global set-top boxes market is broadly segmented on the
basis of type, video resolution and geographical regions. Based on the video
resolution, the market is segmented into standard definition (SD), high
definition (HD) and others. The others segment comprises the advanced video
resolution channels such as UHD and 8K. Due to growing adoption of high-end
television sets worldwide, the others segment is expected to register the
highest growth in the coming years. Further, on the basis of type, the market
is segmented into cable STB, satellite STB, IPTV STB and hybrid STB. The
satellite television STB segment currently dominates the market and is expected
retain its position in the coming years. On the basis of geographical regions,
the market is segmented into North America, Europe, Asia Pacific and Rest of
the World.
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Some of the major players in the set-top boxes market include
Cisco Systems, Inc., ARRIS Group, Inc., HUMAX Electronics Co., Ltd.,
Technicolor SA, Huawei Technologies Co., Ltd., ADB (Advanced Digital Broadcast)
SA, Samsung Electronics Co. Ltd., Apple, Inc., EchoStar Corporation and
Kaonmedia Co. Ltd. among others. The market is fragmented in nature with global
players facing significant competition from the regional players. One of the
major strategies adopted by the companies is acquisition and partnerships with
other players. Acquisition of Customer Premises Equipment (CPE) segment of
Cisco Systems, Inc. by Technicolor SA is one of the most prominent instance.
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