According to a new market research report published by
Credence Research, “Bluetooth
Beacon Market (by Operating Platform (Open Source, Closed Source),
By End-use (Retail, Public Infrastructures, Others)) Market - Growth, Future
Prospects and Competitive Landscape, 2017-2025”, Bluetooth beacon market is
estimated to grow at a CAGR 22.0% from 2017 to 2025.
The complete report
is available at http://www.credenceresearch.com/report/bluetooth-beacon-market
Market Insights
Mobile and wireless communication technologies have emerged
exponentially in the past few decades. Development of advanced cellular
communication is estimated to grow even further in the forthcoming years,
witnessing adoption across different application. The retail industry is one
such vertical continuously working towards enhancing their consumer experience
by deploying newer engagement models. Some of them are attractive LED
billboards, interactive billboards, and facial analytics/recognition. This
makes the retail industry highly promising for customer engagement technologies
such as Bluetooth beacon. Bluetooth beacon is one of the many wireless
communication techniques developed in recent times using which the retail
companies (outlets) can connect with their customers.
The Bluetooth beacon market has witnessed considerable
growth since its first introduction in the year 2013. Bluetooth beacon is
equipped with Bluetooth low energy (BLE) and has proven to be an easy one-way
communication channel. Bluetooth beacons are available for both open source and
closed source platform and hence, can be used for a wide range of applications.
In addition, the installing and operating cost of Bluetooth beacon is very
economical making it a long term solution for the retail companies, thereby
enhancing brand promotion. Companies are willingly adopting this new technique
for engaging their customers. In addition, Bluetooth beacon finds its
application in public places such as airports, automatic parking systems,
navigation inside the buildings and others to guide the people by providing
important information directly to their smartphones.
Bluetooth beacon market is segmented based on platform,
end-use, and geography. On the basis of the platform, Bluetooth beacon is
classified as open source Bluetooth beacons and closed source Bluetooth beacon.
Open source Bluetooth beacon are typically applicable for android platform,
while the closed source Bluetooth beacon is deployed for IOS operating system.
Based on the end-use segmentation, Bluetooth beacons are classified for retail,
public infrastructures, and other applications. The other applications segment
include indoor navigations and healthcare applications.
Globally, North America leads the overall Bluetooth beacon
market. Europe succeeds the North American Bluetooth beacon market, in terms of
revenue. Asia-Pacific is expected to emerge as the fastest growing market for
Bluetooth beacon technology because of the large potential for the retail
industry. Bluetooth beacon market is expected to grow significantly in Asia
Pacific during the forecast period.
Competitive Insights:
Bluetooth beacon market is still in its nascent stage, with
very few countries witnessing their adoption. The market comprises a significant
number of manufacturers, with most of them focusing on developing energy
efficient Bluetooth beacons based on open source platform. Bluetooth beacon
manufacturers such as Aruba (a Hewlett-Packard Enterprise Company), Estimote,
Inc., Gimbal, Inc., Kontakt.io, Radius Networks, Inc., BlueCats, Blue Sense
Networks, Glimworm Beacon, Sensorberg GmbH, and others are developing the
technology by increasing battery life and improving other technical
specification such as operating range. Another major strategy adopted by the
market players is developing low-cost Bluetooth beacon for small retail
segments.
Key Trends:
- Continue
efforts by the retail industry towards more effective customer engagement
- Strengthening
global sales channel in order to maintain and expand the sales
- Consistent
growth in wireless communication as well as the smartphone technology
- Focus
on widening the application area of Bluetooth beacons
ToC:
Chapter
1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions
1.3.5 Approach Adopted
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions
1.3.5 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Bluetooth Beacon Market
2.2 Global Bluetooth Beacon Market, By Platform
2.3 Global Bluetooth Beacon Market, By End-use
2.4 Global Bluetooth Beacon Market, By Geography
2.1 Market Snapshot: Global Bluetooth Beacon Market
2.2 Global Bluetooth Beacon Market, By Platform
2.3 Global Bluetooth Beacon Market, By End-use
2.4 Global Bluetooth Beacon Market, By Geography
Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
3.2 Key Trends and Future Outlook
3.2.1 Product enhancement
3.2.2 Customized products:
3.2.3 Energy saving is the need of the hour:
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 Opportunities
3.6 See-Saw Analysis
3.6.1 Impact Analysis of Drivers and Restraints…
3.1 Introduction
3.1.1 Global Bluetooth Beacon Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
3.2 Key Trends and Future Outlook
3.2.1 Product enhancement
3.2.2 Customized products:
3.2.3 Energy saving is the need of the hour:
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 Opportunities
3.6 See-Saw Analysis
3.6.1 Impact Analysis of Drivers and Restraints…
The complete report
is available at http://www.credenceresearch.com/report/bluetooth-beacon-market
About Us:
Credence Research is a worldwide Market research and
counseling firm that serves driving organizations, governments, non-legislative
associations, and not-for-benefits. We offer our customers some assistance with
making enduring enhancements to their execution and understand their most
imperative objectives. Over almost a century, we’ve manufactured a firm
extraordinarily prepared to this task.
Our Blogs:
Media Contact
Name: Chris Smith
Address: 105 N 1st ST #429,
SAN JOSE, CA 95103 US
E-mail: sales@credenceresearch.com
Ph: 1-800-361-8290
Web: http://www.credenceresearch.com
No comments:
Post a Comment